Last Updated: June 30, 2025

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This Privacy Policy explains how Eight Eights (referred to as "we," "us," or "our") collects, uses, shares, and protects your personal data when you visit our website at www.eighteights.com, use our services, or interact with us. We are committed to protecting your privacy and ensuring you understand how your data is handled. By using our website and services, you agree to the terms of this Privacy Policy.

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1. About Us

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Eight Eights is an Executive-Level Partner for Sponsors Leading Complex Transformation. We are dedicated to amplifying leadership, elevating delivery capability, and accelerating impact for visionary leaders in high-stakes, regulated, customer-first environments. Eight Eights Ltd. 40 St James Buildings, St James Street, Taunton, Somerset, United Kingdom, TA1 1JR. For any privacy-related questions or to exercise your data protection rights, please contact us at: hello@eighteights.com

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2. What Data We Collect About You

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We collect various types of personal data to provide our services, improve our website, and communicate effectively with you.

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a. Information You Provide Directly: This includes personal data you voluntarily provide when you interact with our website, such as:

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Contact Information: Your first name, last name, and email address when you fill out our "Let's Connect" form, subscribe to our insights, or sign up for downloadable resources.

Communication Content: Information you provide in the "Your Challenge" field of our "Let's Connect" form, messages sent via our live chat feature, and any attachments you upload through the chat.

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Please Note: We strongly advise against submitting sensitive personal data (e.g., health information, financial details, racial or ethnic origin, political opinions, religious beliefs) through public fields like the "Your Challenge" box or chat attachments unless specifically requested and securely facilitated.

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Subscription Preferences: Your explicit consent to receive marketing insights and updates. Any other information you voluntarily provide in free-text fields or during direct communications (email, phone calls, etc.).

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b. Information We Collect Automatically (from your device): When you visit our website, certain information is automatically collected through cookies and similar tracking technologies.

This includes:

Device Information: IP address, browser type and version, operating system, device identifiers.

Usage Data: Pages you visit, time spent on pages, referral sources, clickstream data, and your navigation paths on the website.

Interaction Data: How you interact with embedded features like our Wix-owned PDF download app or the Wix live chat widget.

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3. How We Use Your Data (Purposes & Legal Basis)

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We use your personal data for the following purposes, relying on various legal bases under UK GDPR and similar data protection laws where applicable:

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To Respond to Your Inquiries and Provide Our Services

Purpose: To communicate with you, respond to your questions submitted via forms or chat, assess your needs, and deliver the consulting services you engage us for.

Legal Basis: Performance of a contract with you (or taking steps at your request before entering a contract) and our legitimate interests in conducting our business effectively.

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To Send Marketing Communications

Purpose: To send you our insights, updates, and other relevant content if you have subscribed.

Legal Basis: Your explicit consent.

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For Website Analytics and Improvement

Purpose: To understand how users interact with our website, analyse traffic patterns, identify areas for improvement, and enhance user experience and website performance.

Legal Basis: Our legitimate interests in improving our services and website (where permitted by law and user consent for non-essential cookies).

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For Market Research

Purpose: To understand industry trends, client needs, and develop and refine our service offerings. This may involve analysing aggregated and anonymised data where possible.

Legal Basis: Our legitimate interests in strategic business development.

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For Personalising Website Content and Future Communications (Future Capability)

Purpose: In the future, we may use your information to tailor your website experience or customise future communications to be more relevant to your interests (we will update this policy if and when such personalisation goes beyond simple segmentation).

Legal Basis: Our legitimate interests in providing a more relevant and engaging experience (subject to applicable consent requirements).

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For Security and Fraud Prevention

Purpose: To protect our website and systems from unauthorised access, fraud, and other illegal activities.

Legal Basis: Our legitimate interests in ensuring the security of our operations and, where applicable, legal obligation.

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For Legal Compliance

Purpose: To comply with applicable laws, regulations, and legal processes.

Legal Basis: Legal obligation.

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4. How We Share Your Data

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We treat your personal data with utmost care and do not sell it to third parties. We share your data only in the following circumstances:

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With Service Providers: We engage trusted third-party service providers who perform functions on our behalf. These include our website hosting provider (Wix), analytics providers (Google Analytics, Wix Studio Analytics), and our live chat platform (Wix app). These providers are contractually obligated to process your data only according to our instructions, protect your data, and use it solely for the purposes we specify. Wix, as our platform provider, stores information from the chat and provides us access to it via their analytics platform.

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For Legal Reasons: We may disclose your data if required by law, court order, or governmental regulation, or if we believe such action is necessary to protect our rights, property, or safety, or that of our users or others.

In Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred as part of that transaction.

We do not explicitly share your data with partners for their independent marketing purposes.

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5. International Data Transfers

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As we use global service providers such as Wix and Google Analytics (who may process data globally and whose servers may be located outside the UK/EEA), your personal data may be transferred to, stored, and processed in countries outside the UK and European Economic Area (EEA), including the United States.

When such transfers occur, we ensure appropriate safeguards are in place to protect your data, typically by relying on:

• Standard Contractual Clauses (SCCs): Approved by the European Commission or the UK Information Commissioner's Office (ICO).

• Adequacy Decisions: Where the recipient country is deemed by relevant authorities to provide an adequate level of data protection.

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6. Data Security

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We implement robust technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. While we rely on our service providers (Wix, Google) for foundational security measures like industry-standard encryption, access controls, and regular security audits, we also implement additional controls where possible to safeguard your information. Despite these efforts, no internet transmission or electronic storage is 100% secure, so we cannot guarantee absolute security.

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7. Data Retention

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We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your data is no longer needed, we will securely delete or anonymise it.

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8. Your Data Protection Rights

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Depending on your location and applicable data protection laws (e.g., UK GDPR, EU GDPR, CCPA/CPRA for California residents, etc.), you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.

• Right to Rectification: Request the correction of inaccurate or incomplete data.

• Right to Erasure (Right to be Forgotten): Request the deletion of your personal data under certain conditions.

• Right to Restrict Processing: Request us to limit the way we use your personal data.

• Right to Data Portability: Request to receive your data in a structured, commonly used, and machine-readable format.

• Right to Object: Object to our processing of your personal data in certain circumstances, particularly where we rely on legitimate interests or for direct marketing.

• Right to Withdraw Consent: If we rely on your consent to process your data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing before withdrawal.

• Right to Complain: You have the right to lodge a complaint with a supervisory authority (e.g., the Information Commissioner's Office in the UK: www.ico.org.uk) if you believe your data protection rights have been violated.

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To exercise any of these rights, please contact us using the email address provided in the "About Us" section. We will respond to your request in accordance with applicable laws.

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9. Cookies and Tracking Technologies

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Our website uses cookies and similar technologies to improve your browsing experience, analyse site traffic, and understand how you interact with our content. Cookies are small text files placed on your device.

• Essential/Strictly Necessary Cookies: These are required for the website to function (e.g., remembering your cookie preferences, maintaining session logins if applicable). They do not require your consent.

• Analytics/Performance Cookies: These cookies (e.g., from Google Analytics, Wix Studio Analytics) help us understand how visitors use our website, which pages are most popular, and identify technical issues. This information is used to improve our website's performance and design.

• Functionality Cookies: These allow the website to remember choices you make (e.g., your preferred language) and provide enhanced, more personalised features.

 

Managing Cookies: When you visit our website, you will be presented with a cookie banner (provided by Wix) that allows you to manage your cookie preferences. Only essential cookies are set by default; non-essential cookies require your explicit approval. You can choose to accept all cookies, decline non-essential cookies, or customise your preferences through this banner. For more information on how to manage cookies through your browser settings, you can typically find instructions in your browser's "Help" or "Settings" menu. Please note that if you disable or refuse cookies, some parts of this website may become inaccessible or not function properly.

 

10. Links to Other Websites

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Our website may contain links to external sites that are not operated by us, such as our YouTube channel and LinkedIn pages. We have no control over the content and practices of these third-party sites and cannot accept responsibility or liability for their respective privacy policies. We encourage you to review the privacy policies of any third-party websites you visit.

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11. Children's Privacy

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Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us, and we will take steps to remove that information from our systems.

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12. Changes to This Privacy Policy

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We may update our Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

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13. Contact Us

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If you have any questions about this Privacy Policy or our data practices, please contact us at: hello@eighteights.com